Evaluation question 5

How did you attract/address your audience?

The Unique Selling Point (USP) of my film, is that even though Horror films are extremely popular we added another Genre in the film. We added a bit of fantasy. However, these films aren't the usual types of films that are screened on cinemas. Cinemas like to show comedy films like 21 jump street, they also like to screen romance films such as Dear John. They also enjoy showing horror films like the cabin in the woods.Horror films are a very popular and cinemas like to screen them because of the vast amount of audiences that they attract. However, "Ever after" isn't just horror, it includes fantasy. This isn't a very popular mix because their isn't huge amounts of films that include both. Films that are horror/fantasy aren't films that you see many times in cinemas because they aren't as popular as the other genres. Even though it's a mixture of genres that's underrated i believe that "Ever after" will be successful and will bring big audiences to the cinema. I think this because of Pans Labyrinth, it was a film that included most elements that "Ever after" has. This film was a huge success because of the strange range of genres. Many people enjoy watching horror films like sinister and the shining. There are other people who enjoy fantasy and magic films like Harry potter and the Hogfather. Even though they are both popular genres individually think they go very well together and it's a shame that there aren't many films which contain both. Due to the big audiences of both genres i think our film will be successful at cinema because it will attract audiences from both genres. 

This is the first time we see the characters. I think this shot will immediately attract the audience, especially the ones who enjoy horror films because this is a typical shot that many people use. This shot will get their attention because they know that in other horror film,this shot suggests that the characters are either in danger or they are being watched. In our film that wasn't the case, no one was actually watching them but we wanted the audience to sense that they were in danger from the start of the film. 

In the image below is the close up that allows us to see the children for the first time. In many horror films children are used to go against the stereotype that children are kind and innocent. In films like the ring and Halloween we see that children aren't always that sweet, in fact they are seen as evil and dangerous in horror films. We didn't want the audience to get that view of the children so we made them fit the stereotype that children are innocent and aren't evil. we made them seem innocent by the colors that they are wearing and their surroundings. The colors that they are wearing are the typical colors that you expect children to wear, also their surrounding are pale and delicate. we did this purposely to show that they weren't the villains.

  

I think this shot is extremely important because it is the biggest hint that the book is the reason that they will go through difficulties. A few scenes later we see them when they are older and we see that happens to them. Many films are based off a book or even other movies, ours however is a idea that has never been explored so i think it will make intrigue the audience. the point of this shot is to highlight to the audience that this book is the beginning of all their problems, the fact that their children suggests that they are naive and they weren't aware that this book wasn't meant to be read. Once they read the book they were cursed and their lives become what happens in the book which includes a killer. through out the film people should start to notice that the reason behind these multiple killings is the book and it's curse.

Ever after - http://www.youtube.com/watch?v=u8dizwMSLDQ