Research for hit me baby one more time

My group decided the roles that everyone would have on the very first week we were given this task because we knew the assignment of roles is a very important part of the process.

Roles:

Joana (me) - choreographer and the role of Britney
Joyce - Director 
Katrina - Camera 
Sephora - Make up artist and hair stylist 
Fernanda - Costumes 

We all chose the roles that we believed we would be able to complete successfully and to the best of our abilities. I decided that i wanted to be the choreographer of the dance routine because I've always done choreography. To do this correctly i watched the video until i picked up the right steps, however i didn't keep in all of the original routine. I used the original dance moves that i thought were good but i also changed and added some of my own routine.
In addition, i had to learn the song as i had to lip-sync since i was playing the role of Britney. 

Joyce immediately wanted to be the director of the video. For her to do this effectively she watched the video many times and took note of many of the camera shots they used in the original video. She also informed us and made us know what we had to do and how to do it correctly.

Katarina also was very fast in deciding to be the camera women, she had to do similar things that Joyce had to do. She watched the video multiple times to get a good idea of the shots she would have to take and figure different ways we could use it to make a different recreation. She also had to make sure that everything was fine with the camera and that we wouldn't go through any problems.

Sephora wanted to do everyone hair and make up, for this she had to be aware of what the characters hair looked like and what sort of make up they were wearing. We wanted to keep some of the make up and hair elements but instead of doing braids like Britney had we wanted pigtails.

Frenanda decided that she wanted to do the costumes. For her to do this she had to check what type of clothes they wore in the video and get us to find similar clothes that we already had at home. She would then tell us what she though would look best for the recreation of the video. 

The story boarding was one of the very first things we did because we decided that i would be good to have it done and ready for us to use and follow. To the story board we watched the video multiple times and decided which camera shots and angles we liked the most and wanted to use. The story board helped us when we were doing he filming because we it guided us.

Since the original video was set in school grounds we also decided to shot our video within the school as well. we shot the video in many different parts of the school because in the real video there were many of scene changes and we wanted to keep that certain element of the video.
The first scene was filmed in a classroom within or school because in the original they are also in a classroom. 

We then filmed in front of the lockers and corridors, this was easy to do because there are so many locker within the school. However we chose these ones in particular because they were set in a wide corridor that would allow us to have space to dance and move around, also it was just outside the classroom we filmed in so it was easier to complete the match on action shot.   

Later on in our music video we filmed in our schools gym because in the original video they also dance and play basketball in the gym. We decided to use the gym because it was the only place that looked similar to the one in the video.

We also did a small part in the corridor outside of the gym. We chose this area because it looked very spacious and similar to some locations that they used in the original video.

Question 2 - Baby one more time video

Analysis of Britney Spears ‘Hit me Baby one more time’. Explain why this is a good 

music video and highlight why it is memorable. Why is it unique?

The video for "Hit me baby one more time" is a iconic video that has proved to one of the biggest 

video in the pop industry. The video came out 15 years ago but it is still talked about today and music 

channels still play the video. This immediately shows that it has been an extremely memorable video. 

Personally i think it's a good video because the song it self is targeted at a teen audience who would 

listen a lot to dance/pop music, this is actually a very big audience to aim at. Since the song had a teen 

feel to it the video obviously had a teenager vibe as well. In the video we see a bunch of young teens 

in school and dancing around, i think this attracted a mainly young girls demographic because teenager 

and young girls enjoy seeing dance videos with easy and simple routines that they can pick up on. 

I also think that the variety of angles and camera shots also make the music video better. Within the 

whole video we see many close ups, medium close ups, long shots and even a birds eye view shot. In 

music video's its very typical to see the close ups and the long shots, however it's very rare that we see 

a birds eye view, especially in the middle of the dance section. I think this made the video unique and 

it also shows it had good camera work.

In addition, the video actually does conform to most of the conventions of music videos but i think that 

what made the music video even better. A typical convention that we see many times in pop/dance 

videos in particular is bright clothing, in "hit me baby one more time" there is bright 

clothing especially the outfits Britney is wearing since she is the main attention. We see Pink, yellow, 

red and white. All of these colors are considered bright and eye catching. I think this may have helped 

the popularity of the video because it makes people want to watch it again. 

Question 1 - Baby one more time video

Explain the re-creation task and your first reaction to it.

The task that we were given was to re-create the video for "baby one more time" by Britney Spears. Even though we had to re-create it my team decided to change a few aspects so it wasn't a exact replica.   we learn the original choreography but we wanted to use some of our own dance moves so that we weren't using the same routine as hers.
In the video she's wearing her school uniform and we decided that we should also be wearing a uniform to show that we are in a school, it also shows that it's a re-creation of the "baby one more time" video.

When i was first give the task i wasn't very excited about it because i never really enjoyed the video but i though it would be interesting to see how it would turn out and i became more happy about doing the task because the idea grew on me.

Hit me baby one more time

This is our Britney Spear music video re-creation. Click the link below to watch:

https://www.youtube.com/watch?v=796hYmYmoTU&feature=autoshare

Great Music Video

For this task i have been assigned to choose a music video that i think is very good. The music video i chose was "This is Gospel" by panic at the disco. I chose this video because i had seen it before when i first came out and i was instantly captivated by the video. I think the camera work they did in this music video is outstanding and very difficult to achieve. Throughout the whole video there are parts that are filmed in one shot, for example from the beginning of the video to 0.42 seconds it's all filmed in one whole shot. For me this is very impressive because of all the action that was taking part in that scene. I also think that the visuals in the video are outstanding, it can be very difficult to create such great visuals that match some of the song lyrics, so i think that they did a great job at doing that. I believe this video is an example of a great video.

Evaluation question 5

How did you attract/address your audience?

The Unique Selling Point (USP) of my film, is that even though Horror films are extremely popular we added another Genre in the film. We added a bit of fantasy. However, these films aren't the usual types of films that are screened on cinemas. Cinemas like to show comedy films like 21 jump street, they also like to screen romance films such as Dear John. They also enjoy showing horror films like the cabin in the woods.Horror films are a very popular and cinemas like to screen them because of the vast amount of audiences that they attract. However, "Ever after" isn't just horror, it includes fantasy. This isn't a very popular mix because their isn't huge amounts of films that include both. Films that are horror/fantasy aren't films that you see many times in cinemas because they aren't as popular as the other genres. Even though it's a mixture of genres that's underrated i believe that "Ever after" will be successful and will bring big audiences to the cinema. I think this because of Pans Labyrinth, it was a film that included most elements that "Ever after" has. This film was a huge success because of the strange range of genres. Many people enjoy watching horror films like sinister and the shining. There are other people who enjoy fantasy and magic films like Harry potter and the Hogfather. Even though they are both popular genres individually think they go very well together and it's a shame that there aren't many films which contain both. Due to the big audiences of both genres i think our film will be successful at cinema because it will attract audiences from both genres. 

This is the first time we see the characters. I think this shot will immediately attract the audience, especially the ones who enjoy horror films because this is a typical shot that many people use. This shot will get their attention because they know that in other horror film,this shot suggests that the characters are either in danger or they are being watched. In our film that wasn't the case, no one was actually watching them but we wanted the audience to sense that they were in danger from the start of the film. 

In the image below is the close up that allows us to see the children for the first time. In many horror films children are used to go against the stereotype that children are kind and innocent. In films like the ring and Halloween we see that children aren't always that sweet, in fact they are seen as evil and dangerous in horror films. We didn't want the audience to get that view of the children so we made them fit the stereotype that children are innocent and aren't evil. we made them seem innocent by the colors that they are wearing and their surroundings. The colors that they are wearing are the typical colors that you expect children to wear, also their surrounding are pale and delicate. we did this purposely to show that they weren't the villains.

  

I think this shot is extremely important because it is the biggest hint that the book is the reason that they will go through difficulties. A few scenes later we see them when they are older and we see that happens to them. Many films are based off a book or even other movies, ours however is a idea that has never been explored so i think it will make intrigue the audience. the point of this shot is to highlight to the audience that this book is the beginning of all their problems, the fact that their children suggests that they are naive and they weren't aware that this book wasn't meant to be read. Once they read the book they were cursed and their lives become what happens in the book which includes a killer. through out the film people should start to notice that the reason behind these multiple killings is the book and it's curse.

Ever after - http://www.youtube.com/watch?v=u8dizwMSLDQ

Evaluation question 3

What kind of media institution might distribute your media product and why?

Our film is called 'Ever After' and it is a low budget British film. Due to the fact that it is so low budget we decided to do it's first screening at a small film festival. After a while of me and my peer decided that we would want to show it at 'Leeds Young Film Festival'. The "Leeds Young Festival" is widely know for promoting independent films that are made in the UK. This is the first step we want to make, we want to see the audiences reaction to "Ever after" and if they like it we're hoping that it will possibly be screened at small, local cinemas such as Clapham Picture House and the Ritzy. 

     












In addition, we're also hoping that "Ever after" will be screened at bigger cinemas such as the Odeon and Vue. After the official screenings we expect to make DVD and Blue-ray copies, which would be sold at stores such as: HMV, WHSmith and other stores which will want our film on display. By turning the film into DVD and Blue-ray were giving our audience another way to watch the film at home. We would also contact DVD renting stores so that we could place "Ever after" for rent in shops such as blockbuster. 
We expect "Ever after" to also be available to watch legally online, this would be achieved by asking movie websites such as :Netflix and LoveFilm to place our film on their on their website so that people could watch it by paying the subscription to have memberships for those websites. The fact that it's on these websites means that people from other counties will have a biggest access to watch our film, meaning that we will achieve a international audience outside of the UK.

Our production company "Rubix Productions" would search for a popular and good distributor such as the Warner Bros. This because they have distributed films that have the same genre that "ever after" is, those films have all been successful so we think that they would help us get our film to the right audiences. Our genre mixes Horror with fantasy, this is a mixture that not many people have attempted but the films that do include these two genres have all been very successful and interesting

Personally i think that "Ever after" has the potential to be a great film and i believe it deserves to be screened, i think the audience will enjoy the film because you'll need to work your imagination to try to discover who is killing all these people and how it all started.