Monday, 14 July 2014

Question 2 - Baby one more time video

Analysis of Britney Spears ‘Hit me Baby one more time’. Explain why this is a good 
music video and highlight why it is memorable. Why is it unique?

The video for "Hit me baby one more time" is a iconic video that has proved to one of the biggest 
video in the pop industry. The video came out 15 years ago but it is still talked about today and music 
channels still play the video. This immediately shows that it has been an extremely memorable video. 

Personally i think it's a good video because the song it self is targeted at a teen audience who would 
listen a lot to dance/pop music, this is actually a very big audience to aim at. Since the song had a teen 
feel to it the video obviously had a teenager vibe as well. In the video we see a bunch of young teens 
in school and dancing around, i think this attracted a mainly young girls demographic because teenager 
and young girls enjoy seeing dance videos with easy and simple routines that they can pick up on. 

I also think that the variety of angles and camera shots also make the music video better. Within the 
whole video we see many close ups, medium close ups, long shots and even a birds eye view shot. In 
music video's its very typical to see the close ups and the long shots, however it's very rare that we see 
birds eye view, especially in the middle of the dance section. I think this made the video unique and 
it also shows it had good camera work.

In addition, the video actually does conform to most of the conventions of music videos but i think that 
what made the music video even better. A typical convention that we see many times in pop/dance 
videos in particular is bright clothing, in "hit me baby one more time" there is bright 
clothing especially the outfits Britney is wearing since she is the main attention. We see Pink, yellow, 
red and white. All of these colors are considered bright and eye catching. I think this may have helped 
the popularity of the video because it makes people want to watch it again. 

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